Ripley’s Believe It or Not! is a global entertainment brand dedicated to celebrating the strange, the unusual, and the truly unbelievable. Founded in 1918 by explorer, cartoonist, and collector Robert Ripley, the brand began as a newspaper cartoon that showcased extraordinary facts, remarkable people, and fascinating oddities from around the world. The feature quickly gained international popularity and eventually evolved into one of the most recognizable entertainment franchises in the world.

What started as a simple cartoon panel has grown into a global entertainment company that inspires curiosity and amazement. Today, Ripley’s Believe It or Not! operates more than 100 attractions across multiple countries, welcoming millions of visitors each year. These attractions include the famous Ripley’s Believe It or Not! Odditoriums, aquariums, wax museums, mirror mazes, mini-golf attractions, and other immersive entertainment experiences designed for families and curious minds of all ages.

At the heart of Ripley’s is a vast collection of extraordinary artifacts and stories gathered from every corner of the globe. Over the decades, the Ripley archives have grown to include tens of thousands of artifacts, photographs, and illustrations documenting unusual events, rare discoveries, cultural traditions, and incredible human achievements. These collections serve as the inspiration for the company’s exhibits, books, television programs, and digital content.

Ripley’s mission is to spark curiosity and inspire wonder by sharing stories that challenge what people believe to be possible. Through interactive exhibits, educational experiences, and engaging storytelling, the brand invites visitors to explore the world’s most fascinating facts, unusual objects, and astonishing feats. Whether visiting a museum, reading a Ripley’s book, or exploring an attraction, guests are encouraged to question, learn, and discover the incredible diversity of the world around them.

Headquartered in Orlando, Florida, Ripley Entertainment continues to expand globally with attractions, media content, and publishing projects that reach audiences across generations. As part of the Jim Pattison Group, the company remains committed to innovation, creativity, and delivering memorable experiences that celebrate the strange and the extraordinary.

At its core, Ripley’s Believe It or Not! is about curiosity, imagination, and the thrill of discovery. For more than a century, the brand has invited people to explore the world’s most fascinating stories and decide for themselves—believe it or not.