At Empress Mimi, we believe lingerie is more than something you wear—it’s something you feel. Our mission is to transform lingerie into wearable art that empowers confidence, self-expression, and a deeper connection with your own identity.

Founded in London by a women-led team, Empress Mimi began as a small, independent brand with a bold vision: to create lingerie that celebrates individuality and encourages self-love. Today, we serve a global community of women who embrace their power, confidence, and uniqueness through pieces that are as expressive as they are beautiful. 

Our designs are inspired by mythology, art, and emotion—crafted to make every wearer feel like a modern goddess. From celestial-inspired sets to playful and daring silhouettes, each piece is thoughtfully created to evoke both beauty and confidence. We design for every mood, whether soft and romantic or bold and seductive, ensuring there is always something that feels uniquely yours. 

Comfort is at the heart of everything we create. Our lingerie is wire-free, lightweight, and designed to move naturally with your body. Using a blend of plant-based and high-performance fabrics, we focus on delivering pieces that feel as good as they look—supportive, breathable, and effortlessly wearable throughout the day. 

Empress Mimi is also known for its signature subscription experience, delivering curated lingerie sets directly to your door. Each box is designed to surprise and delight, offering a sense of excitement and discovery while encouraging you to embrace your personal style in new ways. 

We are committed to conscious creation. Unlike fast fashion brands, we produce limited collections in small batches, focusing on quality over quantity. Our designs are refined based on real customer feedback, ensuring every piece is meaningful, long-lasting, and truly loved. We continuously work to reduce our environmental impact through thoughtful production and packaging practices. 

At our core, Empress Mimi stands for self-expression, inclusivity, and empowerment. We celebrate bodies of all shapes and sizes and encourage everyone to feel confident, beautiful, and unapologetically themselves.

As we continue to grow, our vision remains clear: to redefine lingerie as a form of art and self-celebration—helping every woman embrace her inner power and wear it with confidence, every single day.